3/9/09

new wave advertising

Somebody really cool works at Dell. That is all I know. Ages ago (in internet time), they managed to squeeze the first good song out of Devo in over 20 years; which is a real accomplishment.

Just this weekend a new Dell ad found its way to my TV, sporting a familiar tune. Over a Wes Andersto stylen slo-mo tracking shot of hisptars chillin with their laptops in an alleyway, played a cover of "I Love You, Oh No!" If you don't recognize the title, don't be ashamed. It's by the late 70's early 80's Japanese new wave band, Plastics. Either Dell's president is a huge record geek, or there is some brilliant intern in the ad department sneaking these ideas in.

Dell computers suck, but the ads sure have picked up since that annoying "dude" America wanted to collectively punch in the face.

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