Music videos with a touch of interaction isn't a completely new idea. An article I about the following music video mentioned a Black Eyed Peas video, and I remember an indie band doing a video where you can click around a space during a song. Devo's just for the hell of it, super cool "What We Do" music video takes it a bit further by adding a ticker at the bottom that directly links to the band's webstore whenever one of the models change outfits.
It's further corporate satire, the theme of Devo's 2010 album, Something For Everybody. Devo mugs and parades around the landscape as if they were still in their 20s. Great music video, and seriously, one of the best Devo songs ever.
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